When social media first hit the scene, it was nothing more than a fad among the younger generations. Basically kids playing on Myspace and Friendster.
And the Facebook came out and completely changed the game.
And since then, social media has been slowly become a way of life on the internet. It is no longer something extra…it is the norm.
And that is the exact reason why it pays for every single business to have a social media presence. Because that is where most business models will find their target audience spending time on.
And now Google weighs the ranking of websites having on the amount of social media attention that site gets.