We have reached that period in time where just about everybody has a Facebook account. And now, more and more businesses are creating Facebook business pages to highlight their company.
Which is a very good thing!
However, simply having a Facebook page and posting content on it is now not enough to truly drive growth in your business. This is due to the every changes Facebook algorithm, which is responsible for determining which fans actually see your content.
Another key feature that every Facebook page should have is an automated messaging feature, also known as a chatbot. This one addition will dramatically increase your engagement with your fans and will also allow you to target ads to them.